Question:

Can you provide a market valuation?

Answer:

Yes. As most residential real estate agencies do, we research the current competitive properties on the market, as well as buyer trends. However, our approach to valuation goes beyond the actual structure’s worth; we also sell a lifestyle. Our agency is unique in that it helps sellers measure the emotional value of their properties.

Emotional value is intangible; it is the sum of the community, neighborhood, and the memories contained in each room of a home. We work with our sellers to determine the full value of their homes in terms of what they can provide to potential buyers beyond a place to live. We emphasize that homes are places to create new memories and start the next chapters of their lives. Therefore, our market valuations can vary from traditional valuations in the sense that we look beyond the raw numbers and take stock of the lifestyle we are trying to sell.